Thursday, March 5, 2009

Financial Update for March 5, 2009

· TSX +183.13
· DOW +149.82
· Dollar +.01c to 77.45USD
· Oil +$3.73 to $45.38US per barrel.
· Gold-6.90 to $906 USD per ounce
· http://www.financialpost.com/markets/market_data/money-yields-can_us.html

What do Canadian women want? Financial security, outdoor space and privacy

Transmitted by CNW Group on : March 4, 2009 11:06

TD CANADA TRUST WOMEN AND HOME OWNERSHIP POLL
- What don't they want? The hassle of cutting the lawn or shoveling the driveway!
- TD Canada Trust Women and Home Ownership Poll reveals the attitudes of women who have purchased their own home

>> TORONTO, March 4 /CNW/ - Financial security, a backyard or garden and aquiet and private space to themselves. Women who have purchased a home saythese are the top three best things about home ownership, according to the TDCanada Trust Women and Home Ownership Poll. Forty-three per cent of women sayfinancial security is the best thing about home ownership, followed by havinga backyard or garden (35%) and having a quiet, private space to themselves(34%).

The TD Canada Trust Women and Home Ownership Poll, which revealsbehaviours and attitudes of Canadian women who have independently purchased ahome, shows that the most important factor impacting the decision to buy is cost (98%), with neighbourhood and location (97%) and security and safety(96%) close behind. Surprisingly, proximity to work (72%) and to family (65%)are lower on the list of factors impacting home purchase.

"The 2009 poll results show that women continue to see a home as an important part of their financial security," says Joan Dal Bianco, VicePresident, Real Estate Secured Lending, TD Canada Trust. "And since the pollshows that cost is the number one deciding factor, the lower housing pricesand attractive mortgage rates we are experiencing mean this is a great time for women who have been planning to purchase a home to get into the market."

What do women like least about home ownership? Forty-three per cent saythe cost of maintenance and repairs and 42% say the actual maintenance is anuisance. Third on the list of dislikes are yard work and snow removal (28%)which is very similar to last year's poll results.

Two-thirds (66%) of Canadian women polled purchased their first home morethan 10 years ago and 41% of the women surveyed are still living in theirfirst home.

Canadian women of all ages purchase homes independently, with 37% of women purchasing their first home on their own between the ages of 18 to 29, 30% between 30 to 39 and 33% over 40 or over. When asked if their first homewas a house, townhouse, condo, plex/triplex/fourplex, or other, houses (67%) were the most popular type of home purchased. Condominiums (14%) and townhouses (9%) were the second and third most popular.

When asked if they would be more or less likely to buy a home now due to the current economy, the majority of women (64%) said that the economy had no impact on their decision to either not buy or buy a home right now while 26% of women said they would be less likely and 10% said more likely to buy a homenow due to the current economy.

<< Other TD Canada Trust Women and Home Ownership Poll findings:
- Sixty-six per cent of Canadian women polled purchased their home more than 10 years ago. This was similar across the country with 71% of

Atlantic Canadians, 70% of Quebecers, 66% of Ontarians and 61% of Western Canadians purchasing their home more than 10 years ago

- Sixty-seven per cent of Canadian women were most likely to have purchased a house over a condo, duplex, townhouse or other. This number was 80% in Atlantic Canada, 61% in Quebec, 70% in Ontario and 65% in Western Canada

- More than three-quarters of Quebecers (78%) say that their commute to work was an important factor in their decision to purchase a specific home compared to 67% of those in Western Canada, 70% in Atlantic Canada and 73% in Ontario (versus 72% nationally)